Here is a showcase of my work, with some examples of the projects I’m most proud of. My academic endeavours have allowed me to really harness the joy that comes from creating something fun and exciting. Take a look around, or if you like, I’ll give you a guided tour. Our first stop is here:
My first taste of how much fun copywriting can be came from a copywriting assignment from my first semester. This Wendy’s Triple Burger ad gave me my first rush of thinking creatively and with that classic “Wendy’s” snark. It’s only up from here.
Rakuten Kobo
This is work for an assignment from the Advertising Art Direction and Design course. This course, and this assignment, hold a special place in my heart because it’s here that I discovered my love of copywriting. An e-reader like the Rakuten Kobo was the perfect choice for a budding copywriter like me to really sharpen my skills and create something quick and clever.
Angry Butterfly
This campaign was a for the Angry Butterfly agency in Toronto. Instead of advertising products, this assignment was to create job adverts for graphic designer and copywriter positions. These two were especially fun to create as a pair, because each was designed with the other in mind.