You’re curious. I like you.

So, you stumbled onto my website and discovered that I interest you enough to want to get to know me a little as a person. How sweet. I’m flattered! Well, apart from liking travelling, long walks on the beach, and a nice glass of wine after a long day, here’s what you need to know:

After graduating with a degree in French Studies from the University of Toronto, I decided I needed to find more fulfilment in my work. This is what led me to pursue an advanced diploma in Advertising and Marketing Communications at Sheridan College and discovering my love of copywriting and, ultimately, writing to you, dear curious reader, about my love for this field.

Advertising is a weird and beautiful thing that strikes a delicate balance of practicality and creativity. As it happens, I’m also an avid lover of psychology and what drives people to take action. And what better place to find this in the everyday than in advertising? 

The best campaigns are data-driven: based on key consumer insights. To know a product or service is to know the people using it and what makes them tick. In other words, the practical stuff. So once you’ve gathered your insights and know who you’re targeting, the next big question is what do you even do with that information? 

I’ll tell you what you do: you create a concept (read: a story) that resonates with the people you want using your product or service: to persuade them that what you’re selling is right for them. The creative stuff. 

This, dear curious reader, is my bread and butter. Like sweet-and-salty popcorn or chocolate-covered pretzels, good advertising’s got the best of both worlds. This is the ideal I strive to reach in my own work as I progress in this field.

What you’ll find as you peruse my site (which I know you will, since it’s how you ended up here) is me waxing poetic about my favourite campaigns and what makes them so special, along with some work of my own that will accumulate here over time. Feel free to take a look around, and if you like what you see you can inquire about my copywriting services. I’d love to chat with you!

Until then, I’m going to go grab some sweet-and-salty popcorn.