Advertising is such a fascinating field, because it changes almost daily! I could wax poetic about campaigns I love for days on end, and this is the place I do so. Is there an ad you want me to cover that you don’t see here? Let me know! I’d love to chat about it!

PC Health case study: the good, the bad, and the dystopian
September 18, 2026
In my inaugural blog post, I break down the viral PC Health drone show: what worked, what didn’t, and some key takeaways for non-traditional marketing.
